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Market research is important for every organization which deals with or serves the public. Organizations, Institutes, and businesses seeking to maximize success in their objects will conduct research on a continual basis to keep up with market trends not only for their own areas of activity but for the field as a whole.  MACLAREN LATTA vice president of consumer insights | MERCURYcsc, out of Bozeman conducted a research project applicable to the dude ranch industry, the information discovered can be applied to the travel industry as a whole so we are sharing this information with anyone who is interested.  Click on the below links to get started.


Actual Slide Show file – DRA – Target Audience Insights – 01.23.15 FINAL